Creative Director — Brand Strategy, Copywriting &
AI-Augmented Creative Workflows
Hello, I'm Todd.
For more than 15 years, I've worked with companies including IBM, Pax8 (Microsoft), Target, E&J Gallo and Google, as well as advertising agencies including Leo Burnett, Siegel + Gale and SKG.
I like to tackle business problems, come up with a strategic angle, then shape the campaign or creative solution. I enjoy leading teams and collaborating closely with stakeholders to turn a strong concept into something that truly delivers.
AI is now woven into how I work day to day, as a collaborative partner for ideation and concepting, as well as a tool for developing my own workflow tools with ChatGPT, Copilot, Gemini and Claude.
Strategic thinker.
Creative problem solver.
Companies bring me in when the message isn't working — when the positioning is muddy, the brand voice is inconsistent, or a big idea hasn't been found yet. I get to the root of the problem first, then build the strategy and creative that solves it.
What I'm good at
1 / Brand Strategy & Messaging
Helping brands figure out what they stand for and how to say it. From positioning and messaging frameworks to brand voice and storytelling guidelines.
2 / Creative Direction & Big Ideas
Leading creative projects from the ground up. Campaign thinking, concept development, and creative problem-solving that connects the dots and the audience.
3 / Content & Copy — not just words
Writing that builds brands, and doesn't just fill space. Headlines, brand stories, and messaging that sounds like you — and sticks.
4 / AI-Augmented Creative Workflows
AI is woven into how I work day to day, as a collaborative partner for ideation and concepting, as well as a tool for developing my own workflow apps with ChatGPT, Copilot, Gemini, and Claude.
5 / Coaching & Collaboration
I coach individuals and teams to think more creatively, move ideas forward, and work through the challenges standing in their way.
